Crofton Moore is proud to announce the recent opening of Michaels at the Méga Centre Côte-Vertu. The inauguration ceremony took place on October 17, 2014. Those in attendance included Mayor Alan DeSousa and members of his council.
Crofton Moore is proud to have taken Silver at the 2012 ICSC Canadian Awards for its Patine-o-fun promotion at Le Boulevard shopping centre, located in the East End of Montreal. Creating an attractive marketing strategy to draw shoppers in during the holidays, Le Boulevard set up an indoor synthetic ice rink and welcomed kids with free skates rental. Skating lessons were also offered on site as well as many other activities: DJ sets, skating with Disney princesses, etc. Thanks to Patine-o-fun, nearly 15% of mall stores reported record sales increases of 20% or more. Also, weekend traffic took off, rising 15%, and the mall sustained an overall 7% increase in traffic throughout the month of December.